CASE STUDY: Global Web & Microsite Dev
Providing diverse, complex technology solutions to enable synergies across a vast franchise network
PROVIDING DIVERSE, COMPLEX TECHNOLOGY SOLUTIONS TO ENABLE SYNERGIES ACROSS A VAST FRANCHISE NETWORK
Good Feet is an arch support manufacturing company with over 100 franchised locations throughout the world, offering over 20 styles in 350 sizes. They needed a solution that would help them give content management capabilities to their franchisees while maintaining the integrity of the Good Feet brand.
We built a custom global B2C site for Good Feet that had to function as both a corporate web site as well as a local Microsite and marketing tool for each franchisee and location. The global site has various unique marketing flows depending on each franchisee and location across the world while following corporate policies and data segmentation, in addition to other complex integrations.
Web & Microsite Dev
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