Nexen Group, Inc., a manufacturer of precision motion control components, power transmission, and web tension control products, serves industries such as robotics, packaging, aerospace, and food processing. Their production capabilities include computerized control and testing systems, dry-cutting applications, special coating processes, over 80 multi-axis precision CNC machine tools and automated assembly. Headquartered in Vadnais Heights, MN, with manufacturing in Webster, WI, Nexen operates globally through direct and independent representatives, distributors, and OEMs.

The Challenge: An Outdated, Underperforming Website

Nexen Group’s previous website faced multiple challenges that limited its ability to support business goals:

• Outdated Platform: The existing content management system was unsupported, making updates and maintenance cumbersome.

• Ineffective Branding: The website failed to portray Nexen’s technical expertise or diverse product portfolio accurately, affecting customer perception.

• Low Conversions: Poor user experience, outdated design, and limited SEO optimization resulted in fewer leads and conversions.

• Complex Product Data: Nexen’s vast catalog of products required detailed filtering and organization, which the previous platform could not handle efficiently.

• Manual Processes: Lack of automation created content and product catalog management inefficiencies.

• Missed Opportunities in B2B: The absence of robust eCommerce and B2B functionalities hindered direct customer engagement and sales pipeline growth.

The Solution: A Comprehensive Website Overhaul on Magento 2

Liventus proposed a comprehensive website overhaul to address these challenges using Magento 2, a flexible and robust platform known for its scalability and customization options.

The implementation process was a collaborative effort between Liventus and Nexen’s key stakeholders, completed in several phases. The entire process spanned approximately 8 months, with continuous collaboration to tackle challenges like complex product data and unexpected search filtering issues.

• Custom UX: A visually appealing, easy-to-navigate interface tailored to highlight Nexen’s complex product offerings while ensuring users stayed engaged.

• Advanced Filtering: Custom tools to allow users to search and filter through Nexen’s extensive product catalog seamlessly.

• ERP Integration: Synchronization with Nexen’s ERP system to streamline operations, automate data updates, and enhance inventory management.

• Gated Content: Implementation of gated resources to capture user information and generate qualified sales leads.

• B2B Capabilities: Features such as quick ordering, 3D product modeling, and custom checkout solutions tailored to business customers.

The Liventus team has decades of experience delivering technology solutions across complex industries. Reach out to our team using the link below or at marketing@liventus.com to schedule your personalized assessment.