Setting a New Standard for Donor and Patient Experiences in the Fertility Industry
The fertility industry is seeing rapid growth, and with that comes a unique set of challenges for clinics, clinic networks, practitioners, donors, and patients. In this episode of the LivByte Podcast, host Danielle Dolloff sits down with Tim Dolloff, Executive VP of Strategic Initiatives at Liventus, to explore how custom software is revolutionizing the reproductive health landscape.
“It’s rewarding to build tech that doesn’t just increase efficiency— it changes lives by helping people grow their families,” says Tim.
The Challenge: Legacy Tech Stacks & Complex Workflows Create Requirements Off-the-Shelf Software Can’t Solve
From privacy concerns to outdated systems, fertility clinics face significant roadblocks when trying to scale operations and create seamless patient UX. Off-the-shelf software often falls short, especially in niche medical workflows like egg donation and donor selection with nuanced, multi-step approvals and requirements.
Key issues include:
- Lack of industry-specific tools
- Utilizing legacy healthcare software
- Cumbersome onboarding for egg donors
- Manual communication and follow-ups for clinicians and nurses
These aren’t minor inconveniences; they are daily obstacles that could cost fertility & IVF clinics time, trust, and even viable donors.
Solution 1: A Streamlined Donor Management System
What if a donor application could be as easy—and engaging—as ordering dinner online?
Key Benefit: Simplifies and improves the egg donor onboarding experience by increasing inventory for hopeful families.
Features:
- Smart Pre-Screening: Automates qualification checks to save clinics hours of manual work.
- Progressive Application Workflow: Tailors questions based on user input to reduce their onboarding workload.
- Gamified User Experience: Improves completion rates using percentage-complete indicators and motivational messages.
- Back-End Admin Portal: Gives clinic staff a complete view of application status and direct communication tools.
- Built-In Photo Editor: Allows clinical teams to edit and manage donor photos without leaving the system.
“It’s rewarding to build tech that doesn’t just increase efficiency— it changes lives by helping people grow their families,” says Tim.
Impact: Higher donor retention, reduced manual review, and a more human-first experience.
Solution 2: Egg Donor Search Portals for Intended Parent
Imagine finding the perfect donor with just a photo and a few clicks.
Key Benefit: Empowers intended parents to search for and select the best-fit donor profiles with ease.
Features:
- AI-Powered Image Matching: Allows users to upload their photos and get lookalike donor recommendations.
- Filter-Based Search: Search by traits like hair color, eye color, religion, and interests.
- Profile View: View donor history, genetics, childhood photos, and more.
- Favorites & Notifications: Save donors for later and get alerts when new eggs are available from your preferred donor.
- Checkout or Reserve: Options to directly purchase or connect with the clinic sales for next steps.
Impact: The future of personalized fertility planning is here. This strategic, AI-powered solution created a faster and more confident decision-making process for intended parents and smoother coordination for clinics.
Solution 3: A Smart Web App for Donors
What if your donors never missed a step, because your app reminded them first?
Key Benefit: Guides donors step-by-step through the cryo donation process.
Features:
- Task Checklists: Easily track next steps and deadlines in an easy-to-digest format for the donor.
- Calendar & Period Tracker: Helps donors schedule visits and share critical menstrual cycle information.
- In-App Messaging: Keeps communication centralized between donors and coordinators.
- Educational Content: Offers videos and training materials on the donation process.
“This app replaced a lot of manual calls, emails, and paperwork—and kept donors engaged through to the end,” Tim says.
Impact: Dramatically improved donor completion rates and reduced burden on staff, without sacrificing personalization.
What’s Next for Tech in Fertility?
The next leap in fertility care might not be medical; it might be digital.
Looking forward, Liventus sees even more potential for AI to play a role in improving operational efficiency and the patient/donor experience. We especially see opportunities for AI to improve screening, scheduling, and patient-clinic interactions.
From smarter data processing to predictive recommendations, the tech side of reproductive healthcare is just getting started.
“We’re not just building tools—we’re shaping the future of reproductive care,” says Tim.
Final Thoughts
Behind every tech innovation is a hopeful parent, and that’s what drives us.
This episode isn’t just about custom software. It’s about empathy-driven innovation. Fertility is an emotional journey, and Liventus is helping clinics support patients with solutions that are intuitive, respectful, and effective.
Listen to the full episode on YouTube: Watch Now
Interested in transforming your clinic’s operations? Click here