Company Background
FlowerShopping.com is an online flower delivery service that connects customers with local florists for hand-arranged, same-day floral deliveries nationwide. Since 1910, this family-owned and operated business has been committed to offering high-quality floral arrangements and gifts, ensuring each order is fulfilled with care and delivered promptly.
The Challenges
Flowershopping.com needed to enhance its Product Page and Checkout process to remain competitive in the floral industry. A key priority was ensuring that page load times were as fast as possible to prevent customer drop-offs and revenue loss.
They faced problems such as:
- Outdated checkout experience
- Slower site performance
- Revenue loss from page load delays
The Solution – Core Features That Delivered Impact
After evaluating potential solutions, Flowershopping.com chose the Hyvä Theme and Hyvä Checkout. Its proven success in improving site performance.
Why Hyvä ?
- Faster Page Load Times: Hyvä ’s optimized front-end architecture significantly reduces loading times.
- Modernized Checkout Flow: The solution provided an updated and intuitive user experience, leading to smoother transactions.
- Better Performance on Core Web Vitals: Improved page loading speed and interactivity for an enhanced user experience.
Features and Functionality
Key Benefits of Hyvä
- Web Performance: Lightweight front-end framework built for speed
- Reduced Complexity: Requires less time for developers to implement changes or make customizations
- Built-in Accessibility: While satisfying regulations, this also makes a welcoming website for all
Training & Support
The company’s team received comprehensive training, including:
Minimal Training Required
Since most front-end functionality remained unchanged, employees experienced little disruption.
Easily Customizable Front-End Features
The front-end functionality remained largely unchanged, ensuring minimal disruption for employees while allowing for seamless customization as needed.
Ongoing Monthly Support
Regular site optimizations continue to refine processes and enhance performance.
Results and Impact
Since implementing Hyvä, Flowershopping.com has seen significant improvements:
Faster Load Times
Site pages now consistently load in under 3 seconds, ensuring a smooth user experience.
Enhanced Checkout Flow
The newly optimized user experience has significantly streamlined the purchasing process.
Higher Core Web Vitals Scores
Leading to improved customer satisfaction, better engagement, and increased retention.
“Hyvä has completely transformed our checkout experience. Our customers now enjoy a seamless, fast, and efficient purchasing process, which has directly improved our revenue and customer satisfaction.”
– Alan Sanchez Jr
