CASE STUDY: Global Web & Microsite Dev
Good Feet
Providing diverse, complex technology solutions to enable synergies across a vast franchise network
PROVIDING DIVERSE, COMPLEX TECHNOLOGY SOLUTIONS TO ENABLE SYNERGIES ACROSS A VAST FRANCHISE NETWORK
Good Feet is an arch support manufacturing company with over 100 franchised locations throughout the world, offering over 20 styles in 350 sizes. They needed a solution that would help them give content management capabilities to their franchisees while maintaining the integrity of the Good Feet brand.
Our Solutions
We built a custom global B2C site for Good Feet that had to function as both a corporate web site as well as a local Microsite and marketing tool for each franchisee and location. The global site has various unique marketing flows depending on each franchisee and location across the world while following corporate policies and data segmentation, in addition to other complex integrations.
Web & Microsite Dev
We built a global B2C site, serving both as a corporate website and a local microsite for each location. With unique marketing flows, it serves complex needs of franchisees globally.
Strategic Partner
Since 2010 we have helped Good Feet streamline their processes and create and implement technology across multiple facets of their business for both Corporate as well as extending to their franchisees.
Custom Solutions
We worked closely with Good Feet to develop a custom foot imaging application, aiding them in giving their customers correct sizing, which is critical for those experiencing foot issues.
Technology Stack
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TESTIMONIAL
Dan Silverman, VP of Marketing, Good Feet