CASE STUDY: Global Web & Microsite Dev
Providing diverse, complex technology solutions to enable synergies across a vast franchise network
PROVIDING DIVERSE, COMPLEX TECHNOLOGY SOLUTIONS TO ENABLE SYNERGIES ACROSS A VAST FRANCHISE NETWORK
Good Feet is an arch support manufacturing company with over 100 franchised locations throughout the world, offering over 20 styles in 350 sizes. They needed a solution that would help them give content management capabilities to their franchisees while maintaining the integrity of the Good Feet brand.
We built a custom global B2C site for Good Feet that had to function as both a corporate web site as well as a local Microsite and marketing tool for each franchisee and location. The global site has various unique marketing flows depending on each franchisee and location across the world while following corporate policies and data segmentation, in addition to other complex integrations.
Web & Microsite Dev
We built a global B2C site, serving both as a corporate website and a local microsite for each location. With unique marketing flows, it serves complex needs of franchisees globally.
Since 2010 we have helped Good Feet streamline their processes and create and implement technology across multiple facets of their business for both Corporate as well as extending to their franchisees.
We worked closely with Good Feet to develop a custom foot imaging application, aiding them in giving their customers correct sizing, which is critical for those experiencing foot issues.
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“I’d give Liventus the highest marks when it comes to customer service. They serve our account as though we’re their only client… all the way through their org everybody on their account team that works with us is equally as responsive and initiates things and responds to our needs I couldn’t ask for anything more.”
Dan Silverman, VP of Marketing, Good Feet