NOW Foods Client Profile
In the ever-evolving landscape of vitamins and supplements, NOW Foods has remained a steadfast leader since 1968. Committed to empowering healthier lives through high-quality products and services, NOW Foods sought to enhance its online presence. This case study delves into how Liventus transformed its eCommerce platform, propelling NOW Foods into a new era of success.
Challenges NOW Foods Faced
- Outdated eCommerce Platform: NOW Foods’ existing cloud-based eCommerce platform has become outdated, lacking the scalability and modern features required to keep up with the rapidly changing digital commerce landscape.
- Stagnant Growth: The outdated platform limited NOW Foods’ ability to expand and innovate. They were missing out on opportunities to engage customers effectively, resulting in stagnant growth in their online sales.
- Inefficiencies: The legacy system had inefficiencies in content management, mobile-friendliness, and SEO optimization, negatively impacting the user experience and search engine rankings.
Custom Magento Implementation: Liventus implemented a custom eCommerce solution based on the Magento platform. This was because Magento offers robust features, scalability, and flexibility to support NOW Foods’ ambitious growth plans.
Omni-channel Optimization: Liventus designed custom solutions to optimize NOW Foods’ online presence for an omni-channel shopping experience. This involved integrating various sales channels seamlessly, enabling customers to engage with the brand through multiple touchpoints.
Mobile-Friendly Configuration: Recognizing the importance of mobile commerce, the solution included mobile-friendly configurations to ensure that customers could easily browse and purchase from their smartphones and tablets.
SEO Optimization: Liventus implemented SEO best practices to improve NOW Foods’ online visibility. This involved optimizing product listings, improving site speed, and enhancing metadata to boost search engine rankings.
PCI Security: Security is paramount in eCommerce, and Liventus ensured that the Magento platform complies with Payment Card Industry Data Security Standard (PCI DSS) requirements to protect customer data.
With the custom-built solution made by Liventus experts, NOW Foods successfully transformed into a digital powerhouse, handling $150 billion in transactions annually. This positioned it as an industry leader in the competitive vitamins and supplements market. Their eCommerce platform became a benchmark for excellence in the sector, attracting new customers and partners.