Digital Lottery Portal – Broadway Direct

Built a custom solution to create a digital lottery portal with highly accurate bot mitigation and unlock several business benefits for Broadway Direct.




Solution Consulting


When Disney approached their ticketing vendor, Broadway Direct, about implementing a digital lottery for their Broadway shows, Broadway Direct came to us with ambitious project requirements and an aggressive timeline.

About Broadway Direct features online theater ticketing for every Broadway show, most off-Broadway shows, and shows in London’s West End. They are a leader in connecting customers with all things Broadway.

Our Solutions

We delivered with a successful site that has been handling Disney’s digital lotteries for The Lion King and Aladdin on Broadway since 2015. Since then, Broadway Direct has offered this service to many clients. Thousands of discount theater tickets for major Broadway productions, like Hamilton, Wicked, and Cats, have been won and paid for through this custom-developed site.

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Digital Lottery

We created a lottery system for Broadway Direct that was custom built to support hundreds of thousands of entries daily. The sophisticated API allows partners to utilize the lottery through mobile apps or websites.

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Bot Mitigation

Ticketing is a primary target of fraudulent bot attacks. Our team worked with Broadway Direct to create sophisticated controls to prevent bot attacks.  This allows everyone a fair chance at getting tickets.

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High-Traffic Optimization

Popular ticket lotteries, like Hamilton, can cause extreme increases in Broadway Direct’s website traffic.  We optimized code and planned a scalable server architecture to support their widely-varying traffic needs.


Maintaining Software and Relationships

Amazing Support

We believe to our core that our clients are our partners. That’s why we work tirelessly to ensure that our clients get the solutions to their issues in the quickest and most accurate manner.

Security and Compliance

At Liventus, we know how important security and compliance are for your business. That’s why we use state-of-the-art technology and employ rigorous training for our staff – to constantly be on the cutting-edge of security.

Continued Innovation

Technological innovation continues to grow at an exponential rate. We help businesses keep their competitive advantage by offering cutting-edge solutions to fit business needs.

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Technology Stack

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