DEVELOPING A DIGITAL LOTTERY
When Disney approached their ticketing vendor, Broadway Direct, about implementing a digital lottery for their Broadway shows, Broadway Direct came to us with ambitious project requirements and an aggressive timeline.
About Broadway Direct
Broadway.com features online theater ticketing for every Broadway show, most off-Broadway shows, and shows in London’s West End. They are a leader in connecting customers with all things Broadway.
We delivered with a successful site that has been handling Disney’s digital lotteries for The Lion King and Aladdin on Broadway since 2015. Since then, Broadway Direct has offered this service to many clients. Thousands of discount theater tickets for major Broadway productions, like Hamilton, Wicked, and Cats, have been won and paid for through this custom-developed site.
We created a lottery system for Broadway Direct that was custom built to support hundreds of thousands of entries daily. The sophisticated API allows partners to utilize the lottery through mobile apps or websites.
Ticketing is a primary target of fraudulent bot attacks. Our team worked with Broadway Direct to create sophisticated controls to prevent bot attacks. This allows everyone a fair chance at getting tickets.
Popular ticket lotteries, like Hamilton, can cause extreme increases in Broadway Direct’s website traffic. We optimized code and planned a scalable server architecture to support their widely-varying traffic needs.